Marketing Rock Star | Dan Trapp

Picture it. You’re the CEO of a 1 year old startup and so far, lofty revenue targets are not being met and VC’s are breathing down your neck. You have a great web site, and a fantastic service but the only thing making noise around there are crickets when it comes to increases in any key metric. You’ve heard about SEO and need to make a move and right this ship immediately, or the board will make that decision for you. Now is when you need to take a deep breath and say WWMZD?
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