If you’re my competition, I don’t want you to succeed, or be smart, or spend more time dialing shit in. No, I want you to suck, then suck some more until you eventually give up in frustration and head back to PPC. I want your first campaign to have a budget of $400 and lose $400. Something that would make you never want to get into display again.
Why? Because there’s millions of dollars per MONTH in it!
I’m not gonna drop names here, but I know a 24 year old that made $1,000,000/mo, yes, a fucking MONTH, in 2010 pushing one offer through display ads. I could tell you the niche and give you more details, but that’s not the point – he’s innovating and you’re likely not – not if you’re the guy that gave up.
And no, it wasn’t a rebill or shady offer.
Answer this. How much time and effort have you been putting into display? I’m not talking about G content, or PPV, I’m talking about 3rd party services like MSN, Yahoo, Adblade, or AOL’s new AdDesk?
$0, $100? I’m willing to bet that’s the average. I also bet you didn’t know you could have $400 for free to play with at AOL’s new AdDesk if you sign up they give you a coupon code 400forFirst (I’ll give you a hint, it’s in limited BETA and you need to sign up via a G PPC ad, you can’t just walk in through the front door).
That’s right, $400 to test your first campaign. If that’s not convincing enough, how about this.
DISPLAY REACHES OVER 80% OF ALL US INTERNET USERS!
If some 24 year old kid can crush a vertical, I think you can pull a profit, or at least practice a little more with $400. Go get it before they pull the offer. Split test ad images, sizes and LP copy, get granular with targeting and focus, because the big leagues will run you a minimum $5,000 and you better be ready to scale when you hit it big.
Good luck, you’ll need it.