You’ve got that FB campaign dialed up, hitting that 18 – 34 demographic with weight loss, ringt0nes and financial offers and seeing a pretty good ROI. But…what’s missing?
Well, nothing. You’re probably a fantastic marketer promoting the offer to the suggested or “typical” demographic…but that’s just one offer my friend. I’d like to introduce you to the 800lb gorilla of spend, the Baby Boomers – and they’re eating A LOT of bananas.
Baby boomers (born between 1946 and 1964, sometimes referred to as “mom” and “dad”) make up an astonishing 78 million people or more specifically 1 in 4 Americans, and an even more impressive $2.9 TRILLION annual spend (aka, “buying power”). It’s not just kitchen gadgets and cruises for these folks, no sir. These Boomers wanna have some fun before they peace, and it’s your job, nay…duty to give it to them. $2.9 trillion in Baby Boomer annual spending makes that 18-34 demo look pretty weak now doesn’t it? Hell, I’d even be willing to wager these Baby Boomers are buying half this crap for the 18 – 34 set!
So, what are you waiting for? The ducks are quacking, time to feed them! I’m not going to give you the answer, or a blueprint because that would be putting me out of a job, but let’s just say there’s a million ways to hit them and you should think like Martha.
If you’re incredibly lucky, stay tuned and in a few months I might just post a how-to on building a baby boomer list…you know, after I’ve had my fill 
