I Hope Your Display Campaign Sucks, But Here’s $400.

If you’re my competition, I don’t want you to succeed, or be smart, or spend more time dialing shit in. No, I want you to suck, then suck some more until you eventually give up in frustration and head back to PPC. I want your first campaign to have a budget of $400 and lose $400. Something that would make you never want to get into display again.

Why? Because there’s millions of dollars per MONTH in it! Continue reading I Hope Your Display Campaign Sucks, But Here’s $400.

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  • If your agency suggests using display as a "branding" effort - RUN AWAY. Even cold acquisition channels provide trackable & scalable ROI.