I Hope Your Display Campaign Sucks, But Here’s $400.

If you’re my competition, I don’t want you to succeed, or be smart, or spend more time dialing shit in. No, I want you to suck, then suck some more until you eventually give up in frustration and head back to PPC. I want your first campaign to have a budget of $400 and lose $400. Something that would make you never want to get into display again.

Why? Because there’s millions of dollars per MONTH in it! Continue reading I Hope Your Display Campaign Sucks, But Here’s $400.

WWMZD? – Fire Your White Hat SEO and Hire Mark Zuckerberg

WWMZD?Picture it. You’re the CEO of a 1 year old startup and so far, lofty revenue targets are not being met and VC’s are breathing down your neck. You have a great web site, and a fantastic service but the only thing making noise around there are crickets when it comes to increases in any key metric. You’ve heard about SEO and need to make a move and right this ship immediately, or the board will make that decision for you. Now is when you need to take a deep breath and say WWMZD?
Continue reading WWMZD? – Fire Your White Hat SEO and Hire Mark Zuckerberg

Marketing to Baby Boomers and Why You Should

You’ve got that FB campaign dialed up, hitting that 18 – 34 demographic with weight loss, ringt0nes and financial offers and seeing a pretty good ROI. But…what’s missing?
Continue reading Marketing to Baby Boomers and Why You Should

WIR: BING & Kayak, Google Update, Twitter is #WINNING

BING & Kayak unite, Google’s Panda Update, Blackhat Link SPAM still in the SERP’s, Twitter #WINNING & More… Continue reading WIR: BING & Kayak, Google Update, Twitter is #WINNING

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  • If your agency suggests using display as a "branding" effort - RUN AWAY. Even cold acquisition channels provide trackable & scalable ROI.